Audit Bureau of Circulations
Applegate is a registered member of ABC (Audit Bureau of Circulations), the industry body for media measurement and continue to work in Compliance with ABC guidelines.
ABC are the industry body for media measurement. ABC have two roles:
- Manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported.
- To offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.