ABC Certified Statistics
Applegate has become one of the first Internet directories to be audited by ABC
| ABC Audits | |
|---|---|
| Month | Unique Browsers |
| Nov-10 | 1,031,576 |
| Nov-09 | 1,319,023 |
| May-09 | 1,454,966 |
| Nov-08 | 1,411,040 |
| May-08 | 1,675,962 |
| Nov-07 | 1,585,023 |
| May-07 | 1,616,665 |
| Nov-06 | 1,501,918 |
| May-06 | 1,620,853 |
| Nov-05 | 1,217,493 |
| May-05 | 853,602 |
| Nov-04 | - |
| May-04 | - |
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About ABC
ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members - with 25 per cent of the Board representing the digital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standard Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABC's (IFABC), of which ABC CEO Jerry Wright is President. ABC's digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry.
JICWEBS www.jicwebs.org is the Joint Industry Committee for Web Standards. This industry-owned organisation meets 4 times a year to provide credibility, comparability and transparency for digital measurement. ABC audits digital media to these industry-agreed standards and accredits other digital service providers across the industry. Representatives on JICWEBS encompass all areas of the industry including advertisers, agencies and media owners from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.