Assosia Ltd - Auditing Service

For more information Auditing Service

Assosia have been providing insight and analysis on the retail and fmcg market to clients and the industry for over six years.

Whilst the majority of our clients’ commission research exclusively for their own use, ensuring they receive only the data and reports they know will help them better plan their companies strategies, we can also offer consolidated programmes for those with a smaller budget.

Requirements for market data range from a snapshot of overall activity within a retailer, to full in-depth price and promotion tracking across key categories capturing thousands of individual sku’s.

Assosia also work with some of the worlds’ leading market research companies and consultancies, providing the initial data and resources to help deliver great availability and in-store promotional compliance.

The ever changing retail landscape, and the battle for new customers, has seen Assosia working even closer with key retail and manufacturer clients to provide insight and analysis across all retail channels, from the major multiples, discounters, cash & carry to the independents.

Our Retail Analysts are able to utilise Epos data to cross-analyse space vs sales data to provide insight into what is working within each retail sector, track and monitor promotional trends providing promotional calendars for your brands and key competitors, as well as tracking changes in product weights and prices keeping you one step ahead of your competition.

Our highly experienced field teams are capturing data across thousands of stores on a weekly basis, including the ranges stocked, on-shelf availability, space allocated to each category, promotional activity and new product launches/innovation.

Assosia provide both ad-hoc and ongoing intitiatives for providing Retail Analysis insight and data, allowing our clients to commission one off projects to assist with range reviews and new product development, as well as more detailed ongoing price and promotional tracking activity on a daily, weekly or monthly basis.

Assosia have been researching and producing the weekly promotional article for The Grocer magazine since January 2006.

Promo Dynamic (formerly Promotrack in The Grocer) captures all featured space promotions on a weekly basis across Asda, Morrisons, Co-op, Sainsbury, Tesco and Waitrose.  Whilst the focus for Promo Dynamic has been on the major multiples, Assosia also research and audit weekly across the convenience, independent, discounter, high street, travel, C&C/Warehouse sector providing insight and analysis across the all channels in one comprehensive report.

As well as capturing the product information from full product description, pack size, pre-promotion price, promotion price and promotional mechanic, we also record the location in store, type of equpiment used for the secondary space, alongside who else is being promoted on the same fixture as you.

For More Information Assosia Ltd

Don't Forget To Mention You Have Found Us On Applegate Directory