The REaD Group plc
15 Pembroke Road
Sevenoaks
Kent
TN13 1XR ( Road Map )
Tel: 01732 460000
Fax: 01732 460036
Number of Employees: Unavailable
marketing
readgroupplc.com
Data Asset Management Specialists
Turning Data into Customers
The REaD Group plc is a marketing data asset management organisation, providing clients with a more dynamic, accurate and holistic view of their data. our consultants can devise and co-ordinate integrated marketing solutions encompassing everything from data cleansing, processing and hosting through to list and insert opportunities, lifestyle analysis, segmentation and lead generation.
The Group comprises of four companies, each specialising in a specific are of data management.
Data Suppression & Enhancement
REaD UK Provide market leading B2B and B2C data suppression files to over 75% of the UK's direct mailers through a range of channels to suite all mailing volumes and budgets. Responsible for coining the phrase 'suppression', the company has several successful market leading data management files for this purpose: The Gone Away Suppression file (GAS), The Bereavement Register® (TBR) and The Business Suppression file (BSF).
Consultative Data Bureau
Delivering a range of data solutions across multiple channels. Our mission is to ensure that clients derive maximum value from their marketing data. A long-standing DMA member and the first UK company to be audited and awarded the DMA's DataSeal accreditation.
Lead Marketing Services
Specialising in designing multi-channel lead generation campaigns which source, optimise and deliver a winning mix of leads, both in terms of volume and quality. Funnel offer a strategic nose-to-tail management approach that utilises the most advanced lead management software, Funnel is dedicated to helping clients select ROI-optimised marketing and media channels to meet every campaign objective.
Products and Services
- Asset Data Collection
- B2C Data
- Business Data
- Cleaning - Data Library
- Consultants - Data Communications
- Consultants - Data Handling
- Consumer Data
- Data Acquisition
- Data Acquisition Products
- Data Acquisition Specialists
- Data Analysis - Replenishment
- Data Analysis and Processing
- Data Archiving
- Data Brokers
- Data Centre - Products
- Data Centre - Cleaning
- Data Centre - Solutions
- Data Cleansing
- Data Deletion
- Data Erasure
- Data Input
- Data Lists - B2B
- Data Lists - B2C
- Data Management Specialists
- Data Mining
- Data Processing Services
- Data Processing Software
- Data Processing Specialists
- Data Processing Systems
- Data Services
- Data Supplier
- Data Supply
- Data Suppression
- Database Analysis
- Database Building
- Database Cleaning
- Database Management Auditing Service
- Database Marketing Services
- Databases - Management
- Direct Mail - Data Capture
- Direct Mail - Data Processing
- Direct Mail - Data Retrieval
- Direct Mail Database Management
- Lists - Business Data
- Marketing Database
- Premium Data Lists
- Software - Data Acquisition
- Software - Data Management
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The REaD Group plc
Last Updated: 03-Aug-2010
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