The Data Agency - Marketing Data Solutions

The Data Agency has been creating award winning data strategies, data processing solutions and market leading data suppression products for over two decades.

These days we also increase the value in our customer’s data by adding intelligence to it, which gives our customers and in-depth understanding of their audiences’ behaviours and spending patterns and enables them to make the best decisions for their businesses in real-time.

Our Data Services include:

• Data Strategy & Consultancy
• Campaign Management
• Data Analysis
• Data Marketing Bureau
• Data Hosting
• International Data Management
• Data Processing

Successful marketing campaigns are built on clean, accurate data. It’s what you need if you want to reach the right people with the right messages - and avoid the waste and brand damage that results from sending unnecessary or unwanted marketing.
The Data Agency uses a raft of award winning data hygiene products and processes to increase the overall fitness of your data including:

• Expletive screening
• Name and address validation,
• Relocations
• Deduplication, deceased & gone away screening
• Preference file screening

Processing and cleaning your data gives you the accurate records you need to execute successful campaigns and accelerate returns. But, if you want to get the best results and tap into additional profit, you need to analyse campaign data and add vital insight to it.

We increase the value in our customer’s data, building a 3-dimensional view of their audience based on their behaviours and spending patterns. 

Our data insight solutions include:

• ACTIVE
• INTRA
• INTRA Insurance

Our data analysis services include:

• Customer Profiling
• Data modelling
• Segmentation
• Campaign analysis

Whether you're an experienced marketing professional or novice, our dedicated online data service gives you the improved flexibility and control over your marketing database.

Our simple job specification guide outlines all of the data products on offer. In addition, you can submit your data for a free and unlimited audit which provides that will provide ou with a clear view of:

• A detailed report on the number of records that need to be suppressed, enhanced or relocated
• The costs involved in updating, flagging, appending or removing these records
• The potential savings of the required actions

Why not try our Free Data Audit now.