Applegate News
Search on the move for what you need with the Applegate Business Directory
Search for products and services on the move with the Applegate Business Directory.
Our new app - available to download free of charge for the Apple iPhone and any phone on the Android system - enables business people to search on the go, at any time, wherever they are.
The Applegate Business Directory is the UK's leading business to business database, helping firms find the products and services they need.
We list more than 300,000 companies in the UK and Ireland, that can be listed for more than 100,000 products and services, and cater for major UK industries - from aerospace to textiles, renewables to agribusiness, chemical, oil and gas to construction.
Our online warehouse allows us to display over 6.5 million stock products large, small and niche for our clients - be they piping systems, timber, tile adhesive or cladding.
Whatever you're looking for, you can find it on the Applegate Directory. And now, thanks to our new mobile apps, you can find it in a rush, on the move, out in the car - with a few simple taps of your phone.
This is how it works: download our iPhone App or Android App free of charge to your mobile device.
Then simply search by product or company name and your location - you'll then get a list of the products and companies nearest to you.
From there, call the company, email them or visit their website - all from a single tap of your phone.
Our new service makes it easier for you to locate the products you need - helping you get that job done quicker.
iPhone requirements: Compatible with iPhone, iPod touch and iPad. Requires iOS 4.0 or later.
Android system requirements: Requires Android 1.6 and up
Applegate Mobile Site
Launched in August 2011 our mobile site is a brand new service from Applegate, specifically designed for users who use mobile devices. At Applegate we like to keep our services as up to date as possible, so we have developed a specific website that is designed for use whilst you are on the move.
The service has been developed in response to the ever growing demand for customers wanting the search facility. Applegate receives around 40,000 mobile users a month, which signifies the popularity of using the web on these devices.
The Applegate mobile site lets you search on the directory for companies, products and services throughout the UK.
This means that when you are out of the office, on site or travelling you can still use the same fantastic search facility. This gives even more reason to advertise with Applegate, as the trends shift more and more towards online advertising being the media of choice for customers and suppliers.
Remember that Video 4 Business can be seen on the mobile site too, so you can reach this audience via the fastest growing form of advertising media currently.
In addition to the mobile site we will soon be launching a specific mobile application for smart phones, so keep up to date with the Applegate News Page for updates.
Applegate Adds Renewable, Pharmaceuticals and Aerospace sectors to the Directory
The Applegate Business Directory has expanded the number of sectors available on the directory from 12 to 15. Applegate, the UK's number one B2B Internet Directory has identified Renewable, Pharmaceuticals and Aerospace as the largest or quickest growing areas of manufacture and production in the UK and deemed it necessary to provide these areas of expertise with their own designated areas on the site.
The Renewable sector - The fastest growing in the UK - incorporates all aspects of this exciting and relatively new industry; including Solar photovoltaic's, Wind, Water, Thermal and Biomass. Chris Huhne, the energy and climate change secretary said up to £110 billion worth of investment in electricity generation would be put in place, as the coming decades see a significant overhaul of the country's energy infrastructure. The UK generated 7.4% of its electricity from renewable sources in 2010 - up 1.2% year on year. Applegate's inclusion of a renewable sector provides a business service to companies struggling in a heavily competitive market, becoming increasingly saturated.
The Aerospace sector - The UK's aircraft and aerospace industry is the second largest in the world and comprises civil air transport, defence, security and space. The Aerospace sector is one of the UK's top exporting industries at the forefront of new technology developments. The strength of the Aerospace sector in the UK was highlighted recently through the recent announcement from A|D|S of a 2.1% increase in sales to £23.1 Billion, despite the struggles of the global economy.
The Pharmaceuticals sector - Pharmaceutical companies produce a wide range of products, including branded and generic prescription medicines and 'over the counter' preparations, as well as manufactured products for contract. The services offered by specialist companies include providing equipment and instruments used in research laboratories, consultancy and diagnostics. The pharmaceutical industry invests more in research and development than any other industry within the UK, currently around £12.1million every day. The industry also employs around 72,000 people in the UK alone with the trade surplus for the pharmaceutical sector at circa £7 billion in 2009.
Keeping content relevant is a priority for the Applegate Business Directory and the addition of these new sectors now offers businesses greater coverage in Applegate's 15 sectors, increasing exposure to all major search engines, as well as providing an opportunity to be seen as market leaders with sponsorship and advertisement available on the Applegate Business Directory.
For further information on the fantastic benefits that advertising with Applegate can deliver for your business call 01271 852000 and speak to one of our many experienced Account Managers.
Video from Applegate - your next marketing move....
24 June 2011 – As part of the ever growing portfolio of products available on the Applegate Business Directory, we have recently launched video advertising for premium listings.
Video advertising is a rapidly growing media in advertising allowing a direct and concentrated message to be delivered promptly to the customer and is predicted to account for 90% of all online traffic by 2013. Google, Yahoo, MSN and AOL already give priority listings to websites that host video content, plus you can also build 'tags' into the video boosting its visibility. You can monitor and fine tune your keywords throughout the year to ensure that your video is always in line with your marketing strategy. If you haven't got a marketing strategy then an Applegate Video, Mercury and Hotlink package is all you need to get you started. You can combine your existing Applegate advertising (Hotlinks, Mercury page header tags, product sponsorships, etc) to correspond with your video keywords /titles and social media coverage to create a really powerful, search engine friendly marketing package.
Although Applegate will own the rights for the video for a minimum period of 12 months, it will remain fully accessible for businesses to use on any additional advertising or marketing material including company websites, company newsletter, email marketing etc. The more the video is used the greater your reach.
Applegate maintain the hosting of all videos, controlling load speed and availability, one less thing for 'time poor' business executives to concentrate on. All Videos are automatically uploaded to YouTube as part of the service with the title, description and tags optimised for every client keywords ensuring each video is found by the relevant audience. In addition, all videos are easily transferrable onto most social media sites including: Twitter, LinkedIn, Delicious, Digg, Reddit, Stumble Upon and MySpace thanks to the share tool implemented onto each video.
From the end of August, all video will be placed in the Applegate Video Library In addition to being displayed on your listing. This completely new sector of Applegate will be fully searchable and will benefit from Applegate's trusted 14 year history and enviable sector page rank.
For further information on the fantastic benefits that video advertising can deliver for your business call 01271 852000 and speak to one of our many experienced Account Managers.
You can now follow Applegate on Twitter!
23-03-2011 – As an extension of the exciting new features we have already developed on our site; Applegate Business Directory is now 'tweeting' the latest industry relevant news and jobs direct to businesses and professionals. Whether you are looking to recruit, spread the word about a new product launch or want to be kept up to date with the latest news in UK industry; Applegate via Twitter @ADL_B2BNews could be perfect marketing tool for you.
You may already be using the fantastic features of B2B Jobs and B2B news on the Applegate site and benefiting from the addition SEO and online exposure that these products can generate, but now your news and jobs will also be exposed to an even larger audience via twitter, and we will do it all for you.
Simply upload your news or jobs to our site and we will do the rest, providing you with greater exposure at no extra time or cost to you or your business; even more reason to use Applegate's value added services B2B News and B2B Jobs.
@ADL_B2BNews
Applegate Launches Mercury
01 May 2010 – Applegate Business Directory, the UK's most used online B2B directory is proud to unveil its latest product – Mercury – which allows B2B businesses to 'turn up the heat' on their online B2B directory listing.
Designed to provide all the SEO benefits of the new Applegate Business Directory Controller Templates, this new B2B advertising product enhances your online presence giving you better and more search engine visibility including header tags and deep linking to your website.
Mercury allows B2B advertisers to create a directory page on Applegate's directory, providing a ready source of traffic to your own site at a fraction of the costs of SEO agencies. Each Mercury listing allows you up to 10,000 product and service listings, up to 100,000 words of copy, unlimited paragraphs with images, allowing you to reproduce much of your catalogue online.
“We are very excited to offer this fantastic new product to our customers,” said Jon Molyneux-Bracchi, CEO of Applegate Business Directory. “It really does allow you to benefit from enhanced SEO and the sheer amount of content it allows will really boost the performance for many of our customers.”
Mercury is just the latest in a series of enhancements that Applegate Business Directory has been implementing on the site. Earlier this year, they launched a B2B Jobs listing service, and an online stock system (Stock-on-Line) that lets advertisers list their stock on the Applegate Business Directory.
To find out more about Mercury, or any of the Applegate Business Directory products, contact Applegate on 01271 852000.
Controller Templates Put Advertisers Back In Control
13 April 2010 – Applegate Business Directory, the UK's most used online B2B directory has unveiled its latest innovation for its directory clients. The new Controller Templates allows B2B advertisers and directory clients to take more control over their advertising on the Applegate Business Directory.
The new easy-to-use templates improve the content offering more relevant matches to user searches both on the Directory itself and those coming in from search engines.
“The changes in the new controller templates offer our clients an opportunity to create their own link building to help with their SEO efforts,” explained Jon Molyneux-Bracchi, CEO of Applegate Business Directory. “You can use deep linking, linking keyword text on your directory listing to relevant landing pages within your website.”
The new templates also give more control over the number of changes allowed, frequency and in how quickly they will show up on the live B2B Internet directory. Being online templates, the benefits of being able to control advertising from anywhere are appealing.
“Changes to listings can now be made as often as needed and will show up in a matter of minutes,” explained Jon Molyneux Bracchi. “It's really easy to use and gives users control over their advertising.”
To find out more about the Controller Templates, or any of the Applegate Business Directory products, contact Applegate on 01271 852000.
Applegate.co.uk Expands Further With Dedicated B2B Jobsite
5 Jan 2010 – Applegate Business Directory, the UK and Ireland's leading online B2B directory, has announced the launch of a unique new job site dedicated solely to B2B vacancies.
B2B Jobs will provide access to the very latest vacancies from top specialist agencies and leading recruitment sites. With hundreds of new opportunities added daily, B2B Jobs from Applegate is set to become the largest dedicated source of B2B jobs available in the UK.
Specifically designed to simplify the process of finding a B2B job, the site will enable users to search using various filters, including location and salary, plus Applegate's industry standard list of sectors: Business Services, Chemical, Oil & Gas, Construction, Electronics, Engineering, Plastics & Rubber, Textiles & Clothing, IT for Industry, Food & Agribusiness, Packaging & Transport, Recruitment Services and All Industry.
The technology behind the site scans over 58,000 job sites daily and provides in excess of 1.1 million individual UK career opportunities.
Jon Molyneux-Bracchi, CEO, Applegate Business Directory said, "As the UK begins to emerge from recession, skilled labour resources will become increasingly vital to ensuring recovery and increased output. Applegate will now be directly assisting B2B job seekers as part of it's continuing mission to provide unparalleled support and information for UK Industry in all matters B2B.
Job seekers actively looking for fresh opportunities will now have B2B Jobs from Applegate to assist them. The powerful tool allows people to find the right job for them with the minimum of fuss, as they no longer have the tiresome task of manually sorting through the hundreds of thousands of vacancies posted nationally each day. By using Applegate's famous B2B industry sectors to segment and refine their job search, seekers can spend less time filtering out unsuitable openings and more time concentrating on securing their next sector-specific career move.
Hot on the heels of Applegate's exclusive partnership with Alibaba.com to promote UK Business Internationally, B2B Jobs is the latest in a long line of exciting new developments and product releases planned for the next 12 months, cementing Applegate.co.uk's position as the leading information source for all matters B2B".
Still Number 1: ABCe Results Reveal Applegate's Dominance
01 December 2009 – The latest independent ABCe audit has once again shown that Applegate Business Directory is streets ahead of its competition and remains the UK and Ireland's premier online Business to Business Directory.
For the period of 1st November - 30th November 2009 ABCe's audited figures for Applegate Business Directory show 1,319,023 Unique Users. That is a daily average of over 54,000 unique users.
“Only companies who are ABCe audited can offer the degree of client confidence that allows media buying decisions to be based on fact, not fiction,” said Jon Molyneux-Bracchi, CEO of Applegate Business Directory. “We stand by our numbers and this audit reflects our success.”
Founded over 13 years ago, Applegate Business Directory was the first B2B Internet directory in the UK and Ireland. Since its inception, it has continually attracted the most unique visitors every month. Applegate Business Directory has continually improved its service offer to its clients, including its recent launch of B2B Jobs.
“We are always aiming to improve the service we offer, to give our clients the most for their money,” explained Jon Molyneux Bracchi. “Watch out for more new and innovative services coming early next year,” he concluded.
To find out more about Applegate Business Directory or for a website demonstration, contact Applegate on 01271 852000.