Applegate is a registered member of ABC (Audit Bureau of Circulations), the industry body for media measurement and we continue to work in Compliance with ABC guidelines.
ABC are the industry body for media measurement. ABC have two roles:
- Manage and uphold standards which reflects media industry needs. These standards determine best practice in how media industry data is prepared and reported.
- To offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.
From October 2011, all of our statistics are collated using DC storm – the award winning digital marketing platform.
We believe it is important that our statistics are consistently measured in a way our clients understand and collating our statistics with DC storm helps us to bring an added dimension to our reporting platform.