What would you give to know how you compare against competitors?
Too often, those of us involved in the sales and marketing process feel that we’re floundering around in the dark; missing vital information. Information that, if we had it, could transform our prospects of converting new business opportunities into sales.
If only you could know:
- How many firms are pitching against you?
- How does your pricing compare to those other firms?
- How do you compare on responsiveness; how quick off the mark were you?
Now you can! Well … if you’re part of the Applegate Supplier Network.
Over the next month or so, Applegate is rolling out a ‘Supplier Information Service’ that will lift this veil once and for all.
Firstly, for every individual Quotation Request you’re invited to respond to through Applegate PRO, you’ll get an alert that tells you:
- Whether you were the cheapest, the most expensive, or what quartile of the spread of prices your quote was in
- Whether you were the quickest to respond or, if not, how much slower you were than the quickest to respond.
Secondly, at the end of every month you’ll get a personalised report – Marketplace Intelligence Report – that will tell you the average number of other firms you were quoting against in that month and how many times you were above or below average in pricing and responsiveness.
Dynamite information!
In addition, the Marketplace Intelligence Report will give you consolidated pricing and responsiveness spreads for all quotation requests within your sector during the month.
And for your colleagues in product development, you’ll be able to see how the quotation requests were clustered by sub-sector – providing essential insight if you’re considering diversification, say from CNC Machining into Additive Manufacturing.
Stand by to be considerably enlightened!