Longley Business Services

Business Training and Advice, guaranteed increased new business acquisition, client retention in the most competitive markets.

Longley Academy, Professionals, each with minimum 10 years successful sales management experience,  ‘real life’ advice, training, making the real difference. 

  • Robust, practical and measurable outcomes. 
  • Projects with reinforcement model ensuring achievement of objectives
  • True return on investment.


  • Winning Appointments 
  • Face to face meetings, 
  • Psychology of Selling, why people really buy
  • Presenting solutions, make clients want to buy
  • Handling Resistance
  • Negotiating win-win outcomes
  • Gaining Commitment
  • Strategic Account Management


  • Leadership & Motivation
  • Performance Management - getting more from your people
  • Sales - setting expectations for success
  • Coaching 
  • Change
  • Leadership Principles
  • Successful Sales Meetings
  • Appraisals
  • Team Building

Personal Development


  • Impactful Marketing Campaigns delivering results


Applegate PRO

Support resources

Call Applegate +44 (0)345 600 7177