Pay Less Design

  • 51 Urban One
  • 12 Spring Street
  • Kingston Upon Hull
  • East Yorkshire
  • United Kingdom
  • HU2 8RD (map)

  • Tel: 0740 449 9532
  • Website:

What Makes A Good Website?

Having a website is a great start for any business but in order to sand out from the
crowd, there is a need to have a good website.
While every individual and business is different, it is fair to say that there are many
common and consistent elements found in a good quality website.
These are the elements that we endeavour to place into your site.


While a website can be fun and engaging, there needs to be a purpose to it. Whether you want to make actual sales from your site or you wish to provide information and guidance to potential customers, there should be some aim contained in the creation of your site. Determining the purpose of your site should be the first action you take as this will set the tone for the rest of your site.

Message and Content
Once you know what the purpose of your site is, delivering this purpose with message and content is crucial. If you want to sell a product, you want to persuade people that their lives will be improved by buying your product. The content and message can be delivered in a manner thatoutlines a problem that your product or service can solve, or it can highlight life improvements that come from your product or service.When creating content, it is important to focus on your target market. This means the language used and the way content is delivered is important in effectively engaging with your clients. It is also important to create content that is optimised or search engines

In order for potential customers to find your site, your website needs to be optimised to appeal to search engines. This means that keyword and search phrases that potential customers will search on need to be included. Blending the need for search engine optimisation with providing relevant content for customers is often a difficult task of website creation but when done well, it creates the basis for a website and firm to achieve success.Website optimisation also requires understanding of the layout of webpages and how they are viewed by guests and search engines.

Design and Layout
The design and layout of a website is important for many reasons. If a website looks in poor quality, guests will form a negative opinion of your business and products. This is why you want to have a design and layout that is stylish and professional.
Your site needs to be easy to view and in the modern era, it needs to be able to be read on a manner of different screen sizes.

Good website
design will ensure your site is optimised for PCs, Macs, laptops, tablets and smartphones.

Accessibility and Navigation
Following on from this, a good website is easy to navigate around. This means that people should be able to find what they are looking forquickly and there should be links to take people to where they want to be.

Keeping It Fresh
A good website should also be updated regularly. This will help people to come back on a regular basis and it will also help to optimise the site
for search engines.

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