Packaging Design

Package design falls under the remit of packaging engineering and includes manufacturing, marketing, graphic design, regulatory, purchasing, and planning. However, the most common part of the packaging design process is the graphic design process which deals with visual appeal for the customer (and, in turn, their positive purchasing decision). Often packaging design is outsourced and classed as contract packaging engineering (also known as Staffing Packaging Engineering). The benefits of contract package design include specialised skills, knowledge, and equipment. The industry which most widely invests in packaging design is the food and drink and consumer (particularly the FMCG) industry. Chemical and pharmaceutical industries also us packaging design services.