Marketing and Public Relations

Public Relations (also known as PR) is the practice of managing the spread of information between individual and organisation (usually in a positive way). In general, Public Relations is the art of creating coverage for clients for free which is what differentiates it from marketing. Marketing involves choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behaviour. The fastest growing branch of contemporary marketing is digital marketing, which is the marketing of products and service via digital technologies (Internet, phones etc). Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy. However, both acts focus to positively booster the company profile. Businesses, government agencies, and non-profit organisations utilise marketing and PR to communicate messages with a social purpose, such as a public health or safety message, to citizens. They also use marketing and PR to market, sell and inform customers about goods or services.

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  1. Advertising Agencies
    - 21 Suppliers 44 Services

    Advertising agencies, or ad agencies, offer advertising services to clients. The agency is usually autonomous, external, however, they can also be in-house – it’s just important that they maintain their ‘outside’ perspective and effectively relate to the customer through advertising and branding

  2. Copywriting Services
    - 8 Suppliers 9 Services

    Copywriting services are used by any company with a website, eshop magazine, leaflet, or newsletter who want to outsource their copywriting to a specialist (either a consultant, freelancer or agency). Common copywriting services include editing, blogging, blog posts, direct mail, press releases, product descriptions, pay per click ads, eletters, enewsletters, SEO, editorials and advertorials.

  3. Digital Agencies and Web Design
    - 36 Suppliers 186 Services

    A Digital Agency can take over all marketing and development for a companies – whether that is just a start up with website development and content, or the everyday maintenance and management including content creation, copywriting, SEO, digital marketing, social media management and much more. A Website Design company can help you create a brand new website or even update your existing website to meet the demands of your business.

  4. Event Management Companies
    - 11 Suppliers 33 Services

    Event management companies are skilled in the field of project management, utilising this skill to create, develop and manage large scale events like weddings, festivals, formal parties, concerts, exhibitions, conferences, team building events, ceremonies, conferences, balls, charity events, shop opening, product launches and conventions.

  5. Lead Generation
    - 4 Suppliers 5 Services

    Lead generation is simply the process of both attracting and then converting strangers someone is interested in your company's product or services. Typically, the tool used for the generation of these leads falls under advertising and focuses on sales leads, marketing leads or investor leads.

  6. Market Research
    - 4 Suppliers 112 Services

    Market research is an organised way to gather information about customers or target markets. Both start-ups and mature companies undertake market research to assess the viability of goods or services. It is an essential component of any business's strategy and is seen as one of the key tools in remaining competitiveness over competitors.

  7. Marketing Communications Companies
    - 32 Suppliers 162 Services

    Marketing Communications Companies are usually deliberately external to their clients so that they can offer an ‘outside’ perspective to develop and implement a strategy based on price, place, promotion, product, people, processes and physical evidence. The strategy that is created can then be executed via advertising, personal selling, direct marketing, sponsorship, digital marketing, promotion and public relations.

  8. Public Relations Companies
    - 7 Suppliers 18 Services

    PR companies promote companies or individuals via editorial coverage - stories appearing on websites, newspapers, magazines and TV programs. In general, the activities that Public Relation Companies undertake is free and should not be confused with any paid reach (like advertisements). With a third party, perspective a Public Relations Company can help shape the image of a company, brand or person.

  9. Telemarketing
    - 9 Suppliers 44 Services

    Telemarketing can be used to turn opportunity into business for many companies with a product or a service to sell. It is a type of direct marketing in which a salesperson encourages customers to purchase services and products through phone or web conferencing.

  10. Translation Services
    - 3 Suppliers 480 Services

    Translation services are offered by external consultants, freelancers or agencies who translate text from one language to another because their business operates in many languages. Typical services offered to businesses and individuals include translation, website translation, interpreting, proofreading, transcription, localisation and transcreation.

  11. Other
    - 1 Supplier 1 Service

    Other products that didn't quite fit into any of the above categories.

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