Marketing and Public Relations

Public Relations (also known as PR) is the practice of managing the spread of information between individual and organisation (usually in a positive way). In general, Public Relations is the art of creating coverage for clients for free which is what differentiates it from marketing. Marketing involves choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behaviour. The fastest growing branch of contemporary marketing is digital marketing, which is the marketing of products and service via digital technologies (Internet, phones etc). Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy. However, both acts focus to positively booster the company profile. Businesses, government agencies, and non-profit organisations utilise marketing and PR to communicate messages with a social purpose, such as a public health or safety message, to citizens. They also use marketing and PR to market, sell and inform customers about goods or services.

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  1. Advertising Agencies
    - 14 Suppliers 27 Services

    Advertising agencies, or ad agencies, offer advertising services to clients. The agency is usually autonomous, external, however, they can also be in-house – it’s just important that they maintain their ‘outside’ perspective and effectively relate to the customer through advertising and branding

  2. Copywriting Services
    - 4 Suppliers 5 Services

    Copywriting services are used by any company with a website, eshop magazine, leaflet, or newsletter who want to outsource their copywriting to a specialist (either a consultant, freelancer or agency). Common copywriting services include editing, blogging, blog posts, direct mail, press releases, product descriptions, pay per click ads, eletters, enewsletters, SEO, editorials and advertorials.

  3. Digital Agencies
    - 16 Suppliers 53 Services

    A digital agency can take over all marketing and development for a companies – whether that is just a start up with website development and content, or the everyday maintenance and management including content creation, copywriting, SEO, digital marketing, social media management, blogger outreach, viral campaigns, pay-per-click ad management, and e-commerce marketing.

  4. Event Management Companies
    - 7 Suppliers 16 Services

    Event management companies are skilled in the field of project management, utilising this skill to create, develop and manage large scale events like weddings, festivals, formal parties, concerts, exhibitions, conferences, team building events, ceremonies, conferences, balls, charity events, shop opening, product launches and conventions.

  5. Marketing Communications Companies
    - 24 Suppliers 130 Services

    Marketing Communications Companies are usually deliberately external to their clients so that they can offer an ‘outside’ perspective to develop and implement a strategy based on price, place, promotion, product, people, processes and physical evidence. The strategy that is created can then be executed via advertising, personal selling, direct marketing, sponsorship, digital marketing, promotion and public relations.

  6. Public Relations Companies
    - 7 Suppliers 55 Services

    PR companies promote companies or individuals via editorial coverage - stories appearing on websites, newspapers, magazines and TV programs. In general, the activities that Public Relation Companies undertake is free and should not be confused with any paid reach (like advertisements). With a third party, perspective a Public Relations Company can help shape the image of a company, brand or person.

  7. Translation Services
    - 3 Suppliers 480 Services

    Translation services are offered by external consultants, freelancers or agencies who translate text from one language to another because their business operates in many languages. Typical services offered to businesses and individuals include translation, website translation, interpreting, proofreading, transcription, localisation and transcreation.

  8. Other
    - 20 Suppliers 69 Services

    Other products that didn't quite fit into any of the above categories.

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