Marketing and Public Relations

Advertising agencies, or ad agencies, offer advertising services to clients. The agency is usually autonomous, external, however, they can also be in-house – it’s just important that they maintain their ‘outside’ perspective and effectively relate to the customer through advertising and branding

Copywriting services are used by any company with a website, eshop magazine, leaflet, or newsletter who want to outsource their copywriting to a specialist (either a consultant, freelancer or agency). Common copywriting services include editing, blogging, blog posts, direct mail, press releases, product descriptions, pay per click ads, eletters, enewsletters, SEO, editorials and advertorials.

A Digital Agency can take over all marketing and development for a companies – whether that is just a start up with website development and content, or the everyday maintenance and management including content creation, copywriting, SEO, digital marketing, social media management and much more. A Website Design company can help you create a brand new website or even update your existing website to meet the demands of your business.

Event management companies are skilled in the field of project management, utilising this skill to create, develop and manage large scale events like weddings, festivals, formal parties, concerts, exhibitions, conferences, team building events, ceremonies, conferences, balls, charity events, shop opening, product launches and conventions.

Lead generation is simply the process of both attracting and then converting strangers someone is interested in your company's product or services. Typically, the tool used for the generation of these leads falls under advertising and focuses on sales leads, marketing leads or investor leads.

Market research is an organised way to gather information about customers or target markets. Both start-ups and mature companies undertake market research to assess the viability of goods or services. It is an essential component of any business's strategy and is seen as one of the key tools in remaining competitiveness over competitors.

Marketing Communications Companies are usually deliberately external to their clients so that they can offer an ‘outside’ perspective to develop and implement a strategy based on price, place, promotion, product, people, processes and physical evidence. The strategy that is created can then be executed via advertising, personal selling, direct marketing, sponsorship, digital marketing, promotion and public relations.

Social Media Management

PR companies promote companies or individuals via editorial coverage - stories appearing on websites, newspapers, magazines and TV programs. In general, the activities that Public Relation Companies undertake is free and should not be confused with any paid reach (like advertisements). With a third party, perspective a Public Relations Company can help shape the image of a company, brand or person.

Social Media Management

Telemarketing can be used to turn opportunity into business for many companies with a product or a service to sell. It is a type of direct marketing in which a salesperson encourages customers to purchase services and products through phone or web conferencing.

Translation services are offered by external consultants, freelancers or agencies who translate text from one language to another because their business operates in many languages. Typical services offered to businesses and individuals include translation, website translation, interpreting, proofreading, transcription, localisation and transcreation.

Video Production, mainly used within television can also be offered by Marketing companies who can help with the research of your project to the live production and everything in the middle. Some videos that are created can be product videos, corporate videos and animation videos.

Other products that didn't quite fit into any of the above categories.