Market Research
Market research is an organised way to gather information about customers or target markets. It is an essential component of any business's strategy and is seen as one of the key tools in remaining competitiveness over competitors. Essential components of market research include market information, market segmentation, market trends and SWOT analysis. In each case, Market research may be conducted by the company themselves or undertaken by a third-party company who specialise in the field of market research. Both start-ups and mature companies have undertaken market research to assess the viability of goods or services. It allows a target market to record opinions and gauge interest in a product.
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DJS Research Ltd
View company profileDJS Research is an employee-owned market research agency and we specialise in all aspects of the research process finding market research solutions. Delivered by experts, our market research solutions work in the public, private and non-profit sectors.
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B2B International Ltd
View company profileB2B International is a leading business-to-business market research consultancy that specialises in carrying out tailored market research for businesses, government departments, educational institutions and medical specialists. Through our offices in Manchester (UK), New York (USA) and Beijing (China), we carry out worldwide research for local, national and global organisations.
Our specialisation is borne out of 30 years' B-to-B market research experience, having managed over 1,000 market research projects covering all different industry sectors - from chemicals to construction, education to engineering, food to finance - throughout the world. Our areas of specialisation include: Acquisition research, advertising research, competitor intelligence, corporate positioning/branding, customer satisfaction, employee satisfaction, market assessment, market entry, market tracking, new product development, pricing strategy and segmentation.Highly skilled in data collection, analysis and reporting, we answer the most difficult questions facing your business and really add value by turning the information we gather into clear, actionable findings
