Air Marketing Group

When you partner with Air Marketing Group you are working with mature and experienced sales professionals, supported by a highly knowledgeable management team and proven processes and procedures.    

We originally started life as and are sister companies with Forrest Marketing Group,, in Australia in 2006. We expanded into the UK market as Air Marketing Group so we could deliver our services in the UK and Europe more effectively. We have more than 10 years’ experience in running successful business to business outbound telemarketing and lead generation campaigns, internationally.

At Air Marketing Group we support your sales team and help your business generate leads, open sales conversations, set appointments and win customers.  Each year we uncover sales opportunities that result in millions of pounds of new business for our clients. 

We are focused on developing long term partnerships with our clients, and know this can only be achieved by consistently delivering the highest quality results. We provide additional behind the-scenes systems, processes and management to support our sales agents and maximise the quality of results.

We set up another sister company, Roots to Market, in 2018. Roots are Demand Generation Marketing Specialists who build intelligent marketing capabilities to deliver marketing qualified leads. Working on many clients across the whole group to deliver a full end-to-end collaborative marketing and sales experience.   


At Air, we understand the reasons that may lead to you outsourcing your telemarketing campaigns. Whether you don’t have the time, you need to outsource the skills, or you would simply prefer to pass the job onto someone else, we are here to step in and help.

There’s nothing better than a healthy sales pipeline, so our B2B telemarketing services helps you to talk to more prospects. As one of the UK’s leading telesales companies we ensure that we make the right calls and guide those prospects through the sales pipeline, encouraging conversions and closing sales. If ROI is your main concern, then come to Air, our average return is £18 for every £1 you invest.

Your campaign will be completely bespoke and tailored to you and the needs of your business. Handled by experts in business development, who have been briefed and trained on exactly what your business stands for and is aiming to achieve.

The most important thing to us is your success and, for us, transparency is key. We understand that you may feel apprehensive when starting an outsourced telemarketing campaign which is why we developed a live reporting platform, the opportunity for your involvement and feedback at every stage with your campaign manager, direct contact with the team making your calls and digital call recordings. Our unique attitude to data, those dialling and your pitch makes all the difference to a successful campaign.


We understand that identifying business opportunities over the phone takes dedicated time and skill. So, if you’ve got a great product or service to sell, but don’t want to take on the expense and hassle of a full-time sales team, we can help

Our talented telesales team can upsell and convert even the most difficult of leads and they are experts in holding conversations with decision makers. From getting past the gatekeepers to setting a meeting, our expert team builds relationships with prospects at every stage. We believe in nothing more than good, human conversation – we stay away from the traditional ‘hard sell’ tactics of many other companies. Holding thousands of conversations each week, our team will boost your brand, whether you’re a start up or blue-chip company.

Our dedicated Account Managers will work with you throughout your campaign. We understand that no two campaign plans are the same and so they will use your valuable input to create and implement a unique strategy and write a tailored script to achieve your business goals.

Lead Generation

Having a consistent supply of new sales leads is key to business growth, but we understand that sourcing them can be challenging and time consuming. At Air, we do that hard work for you by identifying and qualifying your desired number of quality prospects over the phone.

A healthy sales pipeline will give you a bank of qualified leads that you have the opportunity to convert. Our highly skilled team will work with you to engage with your ideal target audience and give you the best chance of making a sale. We view every phone call as a new opportunity. Calling hundreds of potential prospects each week, we will use those opportunities to create a demand for your product or service. Our team understand that momentum is vital and so we will continuously build relationships with prospects that matter, opening and holding those conversations until we make it to decision makers within businesses of all sizes

All of our campaigns use bespoke lead generation strategies and are tailored to meet the individual requirements of your business. We’ll never feed you false leads, only passing over prospects which meet your specified criteria. With our transparent reporting service, and the delivery of each call recording, you can be confident that the lead we’ve secured is well qualified for the best chance for you to convert.

Appointment Setting

One of the biggest day-to-day issues faced by those that we work with is getting themselves in front of enough prospects. That’s where we come in. Our outbound appointment setting service consistently ensures that your diary is full of meetings with key decision makers.

We understand how valuable your time is and so our expert team will only ever book you validated and qualified appointments that meet your criteria, giving you the best chance of selling your product or service. As well as booking you appointments, we’ll prepare you for them, ensuring that you have a good knowledge of your prospect and insight into the conversations already held on your behalf using our call recording system. Dependant on your desired outcome, we can book either in person or phone appointments, it is completely tailored to you.

Inside Sales

Once you have a new sales lead it is vital that is it handled in the right way. Often, closing leads into sales is the most challenging issue, so we can do this for you. Our inside sales team are driven and dedicated to getting you impressive results, often exceeding expectations.

Our highly skilled professionals will effectively engage with your prospects and convert them into customers. Driven by targets, they are dedicated to getting you the best possible ROI, ensuring that your investment pays for itself and more. At Air, we are experts in holding conversations with decision makers at every level and in every size of business. We are more than capable of onboarding new business for you and nurturing relationships over the full buying cycle and sales journey.

Demand Generation

We are Demand Generation specialists with a sales attitude. We aim to build and nurture your key prospects and customer relationships for the long term. This includes all marketing activity that reaches out to prospects, including blogs and social media, and moves them through the sales funnel to finally convert them into an engaged customer.

Our comprehensive service focuses on using a mixture of proven marketing tactics to reach your target audience and produce marketing qualified leads for your sales team. We’ve crafted packages to offer a mixture of inbound and direct marketing, automation and complete tactical campaigns, so we guarantee we have an option to suit you.

Alternatively, if you’ve got plenty of ideas on how you’d like to run your own Demand Generation campaign but need outsourced resource to execute, please get in touch for a bespoke package.

Air Marketing Group Overview