Circle Research

0 PRODUCTS/SERVICES
20 EMPLOYEES
2006 YEAR FOUNDED

Winner of Best Research Agency at the 2016 MRS Awards.  

Circle Research is a leading business to business (B2B) market research company.  Using various B2B survey methodologies, we provide several research services to clients as outlined below...

B2B buying process research

Circle is an expert at uncovering B2B buying behaviour and mapping the B2B buying journey. Over the last decade we’ve mapped the buying process in dozens of markets for world-leading B2B brands.  Brands like Microsoft, Premier Farnell, REXEL and Vodafone. We couple this extensive experience with a deep understanding of buyer behaviour in B2B environments and a suite of smart techniques which probe far beyond the superficial.

The result is research which makes a real difference.

B2B customer satisfaction surveys

Circle is an expert in B2B customer satisfaction surveys. Through a programme of primary research we’ll identify key elements of the customer journey and experience, uncovering what drives customer satisfaction. Based on these insights we'll provide a series of customer satisfaction and loyalty KPIs, and make clear recommendations on how to improve your position.

B2B market segmentation research

Circle is an expert in B2B market segmentation research.  Over the last decade we’ve segmented the market for dozens of world-leading brands, such as Global Blue, Maersk, Premier Farnell and Vodafone.  We couple this extensive experience with a suite of smart research techniques which probe far beyond the superficial, and tools which bring the segmentation to life and embed it into your everyday processes.

B2B branding research

Circle is an expert in business to business (B2B) branding research, especially B2B brand development research and B2B brand perception tracking research.  Over the past decade we’ve informed the brand and marketing activity of dozens of leading B2B brands such as Wiley, Ericsson and Citrix. We’d love to discuss how we could support you – get in touch and let’s to discuss how we can help boost your marketing ROI.

B2B pricing strategy research

Circle is an expert in B2B pricing strategy research.  We'll identify levels of price sensitivity, the specific price point which will maximise sales and/or revenue, and how adoption levels are likely to change in response to shifts in price. Based on these insights we’ll then make clear recommendations on the best pricing strategy.

B2B brand architecture research

Circle is an expert in B2B brand architecture research and B2B brand naming research. Over the last decade we’ve helped dozens of world-leading B2B brands to choose the optimum brand architecture and naming strategy. Brands like Ericsson, Wiley, Old Mutual and Vodafone. We couple this extensive experience with an intimate understanding of the principles of brand architecture in B2B markets and a suite of smart techniques which probe far beyond the superficial.  The result is research which makes a real difference.

B2B new product development research

Circle is an expert in B2B new product development (NPD) research.

Over the last decade we’ve supported dozens of world-leading B2B brands in their new product and service development activity. Brands like Mastercard, Vodafone, Merck and FTSE.  We couple this extensive experience with an intimate understanding of the product development process and a suite of smart techniques which probe far beyond the superficial.

The result is research which makes a real difference.

B2B marketing communications research

Circle is an expert in B2B marketing communications research and B2B advertising research.

Over the last decade we’ve helped dozens of world-leading B2B brands to optimise their marketing communications and advertising.  Brands like Microsoft, Mastercard, Standard Life and Merck. We couple this extensive experience with a deep understanding of B2B marketing and a suite of smart techniques which probe far beyond the superficial.

The result is research which makes a real difference.

B2B logo testing research

Circle is an expert in B2B logo testing research. Over the last decade we’ve supported dozens of world-leading B2B brands when developing their logo and brand identity. Brands like PA Consulting, Standard Life and Nestle Professional.  We couple this extensive experience with an intimate understanding of brand identity strategies in B2B markets and a suite of smart techniques which probe far beyond the superficial.

The result is research which makes a real difference

B2B thought leadership research

Circle is an expert in B2B thought leadership research. Over the last decade we’ve supported dozens of world-leading B2B brands in their thought leadership and PR activity. Brands like Vodafone, SAP, Oracle and Bing. We couple this extensive experience with a deep understanding of B2B marketing and how the market consumes content.

The result is research which makes a real difference.

B2B win loss research

Circle is an expert in B2B win loss research.  We’ll give you a blueprint for successful business development activity by engaging with three audiences: Lost opportunities to dissect what went wrong, won opportunities to identify the secrets of success and the sales team to capture past learnings. Through these engagements we’ll reveal what goes on behind closed doors and below the buyer’s conscious awareness. 

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