Keel Toys Ltd


Keel Toys, established in 1947, is a third generation, family run business, under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis in the capacity of Managing Director, Financial Director, Sales Director and Marketing Director respectively.
Over the decades, the company has built a reputation for quality, reliability, value for money and cutting edge design. This dedication has enabled the expansion from the modest origins in Ramsgate, to the current operations headquarters at their 115,000sq ft distribution centre in Ashford, Kent.
Keel Toys is one of the largest designer, importer and exporters of soft toys in the UK with an extensive blue chip customer base. We continually strive to maintain this position, developing relationships with our customers built on trust, excellence, quality of service and innovative design from our in-house team.
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Podlings are a vibrant collection of cute animals found in the Podling Tree, each snug in their own contrasting pod. With big eyes and cute faces these adorable toys will become much loved around the world.


Having the appearance and nature of a fabulous monster? Each is a morphed wild animal becoming one of eight Monsterous characters with individual, scare factor, intelligence and smell as illustrated in the hangtag.


Any girls dream Ponies and Unicorns in pink, purple and white super soft fabrics each with flowing manes, tails and bling hooves

Turtley Awesome & Friends

Turtley Awesome dude! In six vivid colours, these cute Turtles, Octopus, and Sea Horses feature beautiful hibiscus detailing creating a vibrant collection of toys and stationery


World renowned Keel Toy puppies are beautifully crafted and manufactured in the finest supersoft fabrics creating the most comprehensive and collected range dogs available


Beautiful Keel Toy kittens are crafted using the finest supersoft materials creating the most stroked and stocked cats in the UK.


With squidgy bodies and comedy eyes the Podgeys are adorable characters available in both wild and farm/pet collections

Sugar Coated

Recipe for 'Sugar Coated' 1.Take four adorable animal characters, 2.Liberally sprinkle with a pink sugar coating and add your favourite flavour. 3. Finally place in individual cup cakes. Adding the extra ingredients of key chains, stationery and fashion accessories you have the perfect recipe for a girls fashion collection.

Starry Safari

Wildlife nursery gift range finished in soft natural colour palettes. Stitched eyes and soft boa makes the products ideal for any nursery collection.


From traditional to modern, from small to large the extensive range of Teddy Bears always has the one to suit your requirements!


Attention to detail is the key to why Keel Toys wildlife soft toys are a favourite with many of the world leading zoos and wildlife charities! This most comprehensive range includes products from pocket money to giant soft toys covering all the major animal categories.

Pocket Money

With over 60 different display box pocket money ranges, there is one to suit all market requirements from classic soft toys and key chains to innovative fashion ranges, for boys, girls and adults alike.

Dinky Dinos

Dinky Dino's nursery toy range is manufactured in luxury velour for added softness, finished with great embroidery detail adding definition to the design in vivid primary colours.


Complete ranges of Nursery Toys including delicate pink and blue Teddy Bears, and gift ranges that offer great value and safety assured


Keel Toys are the UK's number one supplier of souvenir soft toys!


We are proud to work with some of the most prestigious brands and visitor attractions throughout the World.
Our in-house design, in conjunction with overseas manufacturing teams can create the perfect soft toy souvenir to complement your business. Manufacturing to exacting standards will bring your new souvenir toy to life!

Keel Toys have the capacity to offer a diverse range of bespoke product tailored to each individual customer’s specific needs.
Our exclusive service includes:

• In-depth initial consultation to determine customer requirements
• Dedicated project management from design to delivery
• Resources of in-house design team for both product and graphic development
• Competitive global sourcing for manufacturing options
• Flexible FOB distribution logistics
• Management of toy testing

Please contact us for more details about this service.


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