Path Marketing Ltd

Path Marketing and Path Merchandise provide everything marketing that your business could need. From a packet of branded mints to planning and outsourced Marketing Management.

It is our goal to ensure that every business can plan and execute effective marketing activities, with our pricing and products designed to allow you get more out of your spend, engage in more activity, explore new channels and reach more targets than ever.

We offer a one-stop-shop for all your digital marketing needs with services including everything from merchandising to helping you schedule effective marketing campaigns and thorough support for your marketing plan as a whole. We also provide a great range of marketing services such as graphic design and social media marketing.

Promotional Merchandise

Promotional merchandise is a quick and effective way of engaging with your customers and clients without breaking your budget. Giving something away, whether to customers or even employees can help to build brand recognition and loyalty among staff, customers and the wider public. Creative promotional merchandise can include team wear for your staff, branded mugs, power banks and umbrellas. In fact, there is a whole world of practical, useful and fun promotional merchandise you can give away to your customers. As we work with numerous clients and merchandise manufacturers, we are able to secure low rates for your merchandise.

Promotional Merchandise

Marketing Planning

With so many marketing channels, platforms and ways of communicating with your customers, creating an effective marketing strategy with the right marketing planning requires you to coordinate plans and strategies across different media. Getting the timing right on all of your media and platforms means a highly coordinated plan. Our marketing planning times each new campaign and element to have maximum impact. We use the latest marketing and scheduling tools and platforms to ensure that we create and deliver highly effective campaigns and materials which will have the maximum impact on your business. We provide you with easy reference points and clearly defined actions at specific points so you will always have maximum impact.

Marketing Planning

Business Marketing Support

Marketing your business in the most effective (and cost-effective) way can be tricky in an age where the online and offline, digital and real worlds merge. Our business marketing support delivers value for money. We can provide a full range of business marketing support services through our in-house graphic design teams as well as marketing support services and social media management. Working with you and your team and meeting you in person on a regular basis, we become your external marketing department handling everything from coming up with a winning strategy to implementation of your marketing ideas through an experienced and highly professional team.

Business Marketing Support

Graphic Design

Getting your graphic design right or wrong can influence what customers think of your business. An effective logo, layout or piece of design can draw customers in and create a relationship with your brand. It is an area of marketing where skill, awareness and artistic flare combined with the experience of what works and what doesn’t can make a very big difference in the success of a campaign or piece of material. Our professional design team has the artistic ability and the experience to create winning designs using the very latest technology and processes.

Graphic Design

Social Media Marketing

Social media marketing should be a hugely important part of your digital and overall marketing strategies. Social media allows you to not only target your marketing to very specific customer segments and demographics but also to help you connect and communicate with customers in real time. Engaging with your customers on social media, setting the right tone, creating an effective strategy and getting the frequency and consistency of your approach right can be tricky. Our expert marketers can help develop and implement a winning social media strategy for your company today. We can help you find what your customers like (and dislike), launch promotions and trial new services or products.

Social Media Marketing

Press Release

Path Marketing works with all the major media houses to book and mange media for businesses, ensuring the correct advert formats are sent, at the relevant sizing at the correct times, making sure nothing is missed and no opportunity is lost. Press adverts are still very active, as are the online press adverts. Whilst these are different with one being electronic, both require the same level of design, booking and formating.

Press Release

Digital Campaigns

Digital campaigns are the new way to connect with customers and clients, through targeted and measured HTML email and SMS communications. Both HTML and SMS offer exceptional Return on Investment, rough low design and execution costs, whilst delivering detailed tracking results for evaluation. It is widely acknowledged and reported many customers and clients prefer communications of this nature, due to how instant they are, their ease of access, as well as the simplicity of deletion and even opt out.

Digital Campaigns

Design and Print

Whilst design and print has reduced due to the arrival of digital technology, there are still certain elements that are an absolute necessity. From letter headed paper, business cards and compliment slips, to special offer display posters and desktop signs, professionally designed and printed articles deliver a real sense of professionalism to your clients and also your team.  Path Marketing designs and prints all items, including broadsheet posters and DVD’s.

Design and Print

Public Relations

Management of PR is generally under-utilised. Many business achievements and successes locally are not maximised through awareness to potential as well as existing clients. This is an excellent tool to present non-sales related details about your business. Path Marketing has many years experience in compiling PR pieces and promoting them to the broadest audience possible.

Public Relations

Point Of Sale

Point of sale, such as flags, posters, display stands and desk top displays are an important part of any businesses branding, creating an active and effective “shop window”. There are many elements of point of sale, with each presenting an opportunity to display, promote and ensure maximum visibility. In todays retail market, your “brand” has never been more important, alongside the tools that you, your business and your team have to use.

Point Of Sale

Path Marketing Ltd Overview

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