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Technical Absorbents Ltd

Technical Absorbents Ltd

We have been leading the way in the development and manufacture of Super Absorbent Fibre (SAFTM) for nearly three decades, and, more recently, SAFTM fabrics and SAFTM spun yarns. Supplying solutions globally, innovation is key and we continue to design new technologies to meet the specific requirements of our growing customer base. Applications for our products span numerous market sectors, including: Healthcare (medical and hygiene); Industrial (filtration and cable); Food (packaging); Environmental (horticulture).

Collaboration is essential and our Product Development team work extremely closely with customers during every step of the process from the initial brief to end product delivery. 

We are proud to offer a comprehensive range of fibres,  fabrics (disposable and washable) and yarns to cater for customers at different stages of the supply chain. Current fabrics include airlaid, needlefelts, thermo-carded, air through carded and nets. Fabrics containing up to 100% SAFTM are available and all can be manufactured using High Gel Strength or Low Shrink fibres if needed for a particular application. 

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Explore New SAF™ Branding

Explore New SAF™ Branding

13 March 2018

2018 has brought with it new branding for Technical Absorbent’s range of Super Absorbent Fibre (SAFTM) products. The synonym SAF has always been associated with the technology and a new logo has been introduced to help strengthen this and raise further awareness of the innovative technology, across a wide range of industries.

SAFTM was first manufactured in the early 1990’s. Since then sales have increased year-on-year and the applications in which it is used have diversified. This growth has been supported by the development and sales of nonwoven fabrics and the company has also had significant commercial interest in superabsorbent yarns from different industries.

“The functionality of our converted products always relate back to the core technology – SAFTM – and this message is something the company is now keen to reinforce,” explains Commercial Director Paul Rushton.

“To go back to basics and re-focus on the SAFTM brand was a decision we made in early 2017. We are already extremely active from a marketing perspective – globally – but there is a real opportunity to enhance this by building brand equity and making SAFTM synonymous with super absorbency.

“We started working with our marketing agency on this towards the middle of last year and are delighted with the results. The new logo isn’t far removed from the simple wording that the industries we work in are used to, but a fibre-like flick has been introduced to make it more complete.”

The logo will now be used as the umbrella brand on all marketing materials for fibre and all converted product offerings, e.g. SAFTM Fabric and SAFTM Yarn. It will also be used when targeting specific markets, e.g. SAFTM Cable, SAFTM Hygiene etc. Used in this way, the brand will be continually reinforced and the same levels of product performance will be associated across the company’s complete portfolio.

In addition to the new logo, the company has also launched a new marketing campaign which centres on inviting people to explore SAFTM and understand its benefits in given applications. This campaign will evolve as 2018 progresses.

To learn more, please visit www.exploreSAF.com or email info@exploreSAF.com

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