Simply put, Vertical Marketing offers intelligent strategic and marketing communications services to B2B technology companies. Be it electronics manufacturing or components, renewable energy or aerospace, wire and cable or military, security or speciality coatings. In many cases, we understand our clients' technologies almost as well as they do and if not, we're fast learners. Why is that important? Because we get to work quickly, with no false starts and no long learning curve.
Our efforts are built upon an intelligent combination of traditional and contemporary marketing tools, online and print, social media platforms and conventional media that fits the realities of B2B. We're full service when clients need it, or a helping hand when an opportunity arises. In every case, we offer customised strategies with powerful flexibility so our clients can quickly adapt from product to product, region to region, customer to customer, all backed by meaningful metrics and optimum return on investment (ROI).
After 23-plus years of creating B2B marketing solutions for technology-oriented companies, we've learned a few things, not the least of which is that, 'It's not where you've been, it's where you're going.' Of course, we're proud of the work we've done, but we're not tied to the past. And we're not rushing blindly into the future; instead, we're using our knowledge and creativity to develop customised, intelligent 360° marketing strategies that make sense for each of our business-to-business, technology-oriented clients.