Ladieswear is the term used by retailers, designers and fashion professionals to categorise the apparel offering to ladies in stores, on-line via e-stores and catalogues. The purpose of identifying a clear offering as ladieswear is to make it convenient for the customer, offer optimum fit but to also allow manufacturers and designers to focus on a niche area of expertise. Common products forming ladieswear include tops, bottoms, jeans, dresses, skirts, shirts, blouses, shoes, jackets, coats, beachwear, swimwear, underwear, jewellery and accessories. Ladieswear is worn by females, typically sold in stores, online and via catalogues.