E-T-A Joins the Electronic Representatives Association (ERA)
31 March 2017E-T-A is pleased to announce its Electronic Representatives Association (ERA) membership. Joining the ERA gives E-T-A the opportunity to take advantage of the organizations many events and resources that address the rep-supplier-distributor relationship and the development of strategies to benefit sales performance.
“Joining the ERA is part of an initiative here at E-T-A to strengthen the lines of communication with our representative sales channel and increase our overall market penetration in North America as an organization,” said John Guetens, E-T-A’s North American Channel Sales Manager. “The ERA brings together reps, suppliers and a growing number of distributors from within our industry in an effort to optimize the use and effectiveness of the representative sales channel. We look forward to participating in ERA events and the benefits membership will bring to our sales organization.”