In The Digital

Who are In The Digital?

We are a passionate team of professional creatives and computer scientists who are dedicated to providing digital solutions that make a difference. And our customer support is outstanding.

Why do companies choose In The Digital?

We’re friendly and deliver on promise. We’re completely driven by providing our clients with products and services that improve their return on investment. Whether it’s a website, application or marketing campaign, we have never had a disappointed client!

What services do In The Digital offer?

We have a full range of services centring around Websites, Web Development and Digital Marketing.

  • We provide outstanding customer support
  • We design, develop, host and maintain websites, optimising them for better search results. 
  • We design, develop, host and maintain web applications and mobile apps.
  • We setup and manage Google Adwords and BingAds for top of search engines with competitive bidding. 
  • We set up social media channels, with website integration and advertising.

Graphic Design

Whether you’re looking for a new logo, some new company literature or a video intro, we’ll create on-brand designs that best portray your company. Our range of graphic design services include:

  • Logo Design
  • Typography & Inforgraphics
  • Wireframes and Prototyping
  • Video Overlays and Intros
  • Brochures & Catalogues
  • Case Studies & Portfolios
  • Annual Reports
  • Staff Handbooks
  • and more…

And our creatives are always looking for enjoy new challenges, so feel free to throw them something different.

Graphic Design

Branding & Logo Design

Your brand is more than just a logo - it’s your identity. 

Your brand is the primary language of your company, and its continuity is paramount in providing a consistent message across all your media, from logos and typeface, to literature, imagery and tone.  We work closely with you to make sure the brand’s identity is apparent in everything from your website and other online effects, to business cards, brochures, and advertising. 

We work with start-ups to form their brand identity and existing companies to improve or re-invent their identity, so we’re confident that whatever size your business is we’re create your brand’s identity to support your brand

Branding & Logo Design

Web Design

Web design is at the heart of what we do and the cornerstone of most marketing efforts, so we’re passionate about getting it right. 

From the outset of the relationship we are planning and developing how your website will perform, through understanding your business, industry research, sitemaps, user journeys, wireframing/prototyping and so on. 

The range of website’s we design include, but are not limited to:

  • Micro-sites and static Landing Pages
  • One-pagers
  • Single Page Web Applications
  • CMS Driven Websites and Blogs
  • Mobile Apps

For many of our clients, their preference is to use Wordpress, which we are more than happy to comply with, as our development team have achieved excellent levels of performance and optimisations to get the best out of the application - we can achieve 100% on Google’s page speed rankings!

Web Design

Website Development & Web Development

Web development goes hand-in-hand with web design - what’s designed, is then built. We have a small, but excellent UK based development team that are proficient in most programming languages from PHP, Ruby and JavaScript to C# and Java. But our core languages are PHP, HMTL, JavaScript (including jQuery & React) and SASS.

We build optimised solutions, that are designed and developed to be fast and optimised for their purpose. In the case of websites, that means we use the tools at our disposal to make sure pages load fast, assets are optimised and images are compressed for the best user experience (and to please search engines).

Website Development & Web Development

Wordpress Design & Development

Wordpress is prolific, powering around a quarter of websites on the Internet, and for good reason, as it is great at what it does. Because of this we have invested the R&D time to make sure we have a topnotch understanding of the platform’s core and best practices when developing themes and plugins. The time invest has given us the skills to build pretty much any solution with it. This includes developing bespoke plugins and widgets to solve whatever challenge we’re faced with. 

We build Wordpress themes that out perform most websites on the Internet, so we’re confident that when we build you a Wordpress website it will rank highly for Google’s pagespeed rankings, setting the stage for great content to do its thing. 

Wordpress Design & Development

Ecommerce & Shop Theming

There are a number of popular e-commerce platforms on the market, each have their strengths and weaknesses. From our experience of working with them and their underlying technologies, we’ve found WooCommerce and Shopify to be very competitive and reliable for most boutique-sized shops. 

Should you find that your shop doesn’t quite look how you want it to, or you want a completely custom design - i.e. one that completely aligns with your brand, then we can design a theme to achieve this.

Here are just some of the platfoms we can theme;

  • Shopify
  • WooCommerce (Wordpress e-commerce)
  • Prestashop

Whichever platform you use, get in touch and we will endeavour to support your request.”

Ecommerce & Shop Theming

Web Hosting, Maintenance & Managed Services

Our hosting and maintenance plans are designed to give your website every chance of success. We tailor every service to your requirements and serve your website fast and securely over HTTPS. Furthermore, we take regular, automated backups so that should anything go wrong your website can be restored at the drop of a hat.

What is included in our plans? 

Each plan is tailored to offer the right amount of support for your needs. The basic level of service is fast, secure hosting on servers that are regularly updated to keep out the bad guys. Our typical service levels include:

  • Fast, secure hosting
  • Free error and bug fixes
  • Regular website and server updates
  • Regular website dependencies (such as Wordpress plugins) updates 
  • Version controlled and rollback ready on all changes
  • Monitoring and optimisation
  • Content analysis, reporting and revisions

These services are typically based on us carrying out the web development, but we are happy to support existing websites once we’ve carried out an audit on their current state.

Content Marketing

In short content marketing is used to promote your brand, increase traffic, enhance authority and ultimately generate sales. 

Knowing your audience and the who, where and how of successfully reaching them requires strategic planning and insights. We invest the time in understanding your industry and what channels are most effective for achieving the desired results - this could be white papers, Youtube videos, Instagram or any number of other channels, and usually a mix of them. 

This process can be very daunting, that’s why we’re here to consult and implement content marketing strategies that will focus your efforts on what’s likely to convert.

Copywriting

Being able to write engaging content that resonates with your target audience (and performs in search engines) is a fine art that requires a professional skillset. For best results creating effective content starts with us knowing what your conversation is about, keyword research and understanding the audience you’re addressing - this will empower you and give your content a solid footing to reach the goals you expect.

Search Engine Optimisation

SEO is the process of optimising your website’s content to be ranked in search engines, for organic traffic. Does this mean the more optimised the better the ranking? Well mainly yes, but it’s not that simple as there are other factors to consider, including back-linking and competitor efforts. It’s worth noting that SEO and Content Marketing are a great team for tackling this challenge.

Google and Bing are the major search engines in the UK and they each have their own algorithms to decide how well a web page ranks. Our job is to make sure your website’s structure and build quality are optimised to help with these rankings. Getting insights into keyword performance, bounce rates and visitor interactions are crucial, and services such as Google Analytics are an essential tool in the toolkit that aid us in this process.

Search Engine Optimisation

Paid Advertising

There are many ways to promote your business and there are many paid options that can be very effective. Knowing which ones work best for you requires an understanding of who they reach and how. Currently, the following digital channels lead the way:

  • Google Adwords
  • BingAds
  • Instagram Adversting
  • Facebook Ads
  • Twitter Ads

Pay-per-click (PPC) is a bidding strategy employed where your advertising campaign bids to be displayed - Google are very good at this, but beware that if this is done badly you will be throwing your marketing budget away. We carefully plan your campaigns to acutely focus them on your target audience and finely tuned keywords and ad copy

Paid Advertising

In The Digital Overview

11 PRODUCTS / SERVICES
4 EMPLOYEES
2013 YEAR FOUNDED