Shaping Business Ltd


Our primary goal is to maximise our clients’ Return on Investment (ROI) in marketing and business development.

Our approach is based on the fundamental belief that it is only through understanding and managing the underlying drivers at each conversion stage in the sales pipeline that a business can optimise its investment in marketing and business development to achieve sustainable, profitable growth.

We have an established track record of delivering at a strategic and operational level. Our team consists of experienced professionals who have been successful in senior marketing, sales, management and delivery roles in the professional services industry. We bring first hand experience of growing SME businesses as well as developing practices in the Big 4 environment. Our specialist skills in professional services marketing are supported by a valuable Marketing Ecosystem that provides clients with a complete outsourced marketing solution that caters for all their business development and marketing needs.

When you meet us you will see that we are passionate about what we do and never forget that the success of our clients’ businesses underpins the success of our business. Contact us directly to discuss how we can help you to overcome the challenges of growing your professional services business.

Delivering a more effective Sales Pipeline

Most professional services businesses struggle with how to balance fee earning work against the need to keep a sustained flow of leads, prospect meetings, proposals and contract wins.

As a business grows more capacity is needed in the business to generate opportunities and ensure the business is not dependent on the efforts of the Principals or Founding Partners/Directors.

Building an internal Marketing and Business Development team is one option, however this is a slow process and a costly business overhead. It can be difficult to find the right skillsets and experience to create an effective team that really understands your business and integrates seamlessly with the fee earning teams.

Senior fee earners are typically encouraged to be responsible for sales pipeline management and help implement ad-hoc marketing programmes. These efforts are often uncontrolled with a resultant depletion in immediate revenue earning capacity with limited positive impact on business development. It is not uncommon for fee earners to lack the requisite skills to be good business developers, yet using "professional" business development staff carries significant risks for the business.

At Shaping Business we have built a suite of advisory services and outsourced marketing solutions specifically for professional services businesses, to enable you to manage your sales pipeline more effectively.

Marketing Services to Grow your Business

Each of our service propositions is tailored to your specific business needs to improve sales pipeline management and deliver business growth.

Establishing the Growth Strategy for your business

  • Growth Strategy – challenging preconceived ideas and enabling your business to formulate a robust and achievable growth strategy.

Engaging your target market

  • Marketing Communications – increasing awareness of your brand and improving engagement with more prospective clients in your target market.

Converting business leads into opportunities

  • Converting Leads – enabling your team to make better use of their time on business development and convert more leads into opportunities.

Increasing proposal win rates

  • Proposal Management – improving the effectiveness of your bid management processes to increase your proposal win rates, without undue overhead.

Maximising client retention

  • Client Retention - building the capability into your business to systematically generate more repeat business and maximise client retention.
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