The Business Advantage Group Plc

Business Advantage is a B2B market research and business development consulting practice operating in the IT, Telecommunications and Digital Communications sectors. One area of particular expertise is in the technical computing sectors of CAD/CAM/CAE/PLM, embracing industry verticals such as manufacturing, mechanical engineering, architectural and construction.

Our business-to-business market research expertise can help you define your market, assess your customers changing attitudes and gain competitive intelligence. So, whether you wish to launch a new product, extend an established brand, plan market diversification or simply assess a current situation or trend, Business Advantage’s market research solutions will provide the insight and intelligence you need.

A full range of both qualitative and quantitative international research studies are undertaken, including:

• competitor analysis
• customer satisfaction
• image and awareness
• market studies analysis - sizing and trends
• new market opportunities
• new product development
• usage and attitude

Since 1992, our team of specialist researchers have undertaken research across all industry sectors. The scale and specialist nature of our team enables us to conduct studies quickly and cost effectively.

In addition to market research services, Business Advantage also provides a full range of business development services, including:

• Lead generation
• Corporate profiling
• Seminar attendance recruitment
• Channel partner recruitment and development.