The Ideal Marketing Company
Marketing consultancy, planning, analysis and review
Have you previously tried to do all of your marketing in-house, hoping that you (or a colleague) would one day come across a great marketing idea that will work for you? Or have you engaged a marketing company who has promised a lot and failed to deliver?
The good news is that it is possible to generate notable increases in both the quality and quanitity of enquiries into your business. What's even better is that you can do so without spending a fortune, and can see results within a matter of months or even weeks.
The Ideal Marketing Company are specialists in using effective low cost marketing ideas to improve the level and quality of enquiries your business is currently generating. These ideas have worked for hundreds of businesses across the UK, and they are guaranteed to work for you. Call us on 01858 44 55 43 to find out more.
Press releases, publicity, articles, media coverage and public relations
With over 200 front-page articles, hundreds of newspaper stories, thousands of radio news bulletins, and numerous TV & national news stories to its credit, The Ideal Marketing Company can help your company to achieve more coverage in the media.
The real question is what type of media coverage would suit you best and what you can do with that coverage to increase enquiries and improve sales?
The Ideal Marketing Company would like to work with you to generate greater awareness, improved credibility and higher sales by carefully creating leverage from your print, online and media appearances.
And because we work across the full range of marketing communications, we can ensure that your company makes the most of the PR that we gain for you.
Call us on 01858 44 55 43 to find out more.
Print, digital and signage
Our expert in-house design team can provide you with anything from a brochure, to a new logo, and everything in between.
Our design work all starts with the same key questions - how can we grab the attention of a prospect? What does the company stand for? How can we use design to convey the crucial qualities of the product or business?
Many companies find that their expensive, over designed brochures head straight for the bin. We create designs that grab the attention of your target audiences, with headlines and images that show them the underlying and explicit benefits that you can offer them.
Because we work with all aspects of social media, web design and other marketing, we ensure that you have a consistent brand design across all of your materials.
The Ideal Marketing Company offer a complete service – from initial brief to final delivered print if required. To find out more, call us on 01858 44 55 43.
Website build and maintenance, analytics and website reviews
Every company, large or small, needs a website – it’s required and expected, even for home based business and start-ups. But what does your website say about your company?
If you are a small company or a start-up, there is a danger that you will opt for one of the very low cost packages that simply scream out ‘this company must be pretty new / strapped for cash because just look at how bad our website is.’ For small companies we offer a range of options and finance deals so that you can have a powerful online presence without breaking the bank.
For more established companies we offer a range online options including e-commerce packages, social media integration and SEO packages that will get your company noticed for all the right reasons.
Another thing worth bearing in mind is how flexible your website is. Because of the very nature of the internet, change is constant. So make sure that your website can be easily upgraded and updated by yourself when you have company news or a change in service. The packages that we use allow you to update your own content – although we are happy to keep your site updated if you are too busy do that of course.
And as the pace of change online speeds up year by year, it’s important that you choose a company that keeps up with the latest trends and changes.
Social media strategy and implementation using Facebook, Twitter, Linkedin, Pinterest
The stats about social media are remarkable, partly because even a decade ago it wasn't even considered by ‘serious’ marketers. Facebook is now used once a month by 73% of all adults who use the internet. LinkedIn has 400 million active users.
Perhaps the biggest problems that surround social media for business are:
- Knowing which platforms to focus on
- Knowing which posts generate the right attention
- Knowing how to handle negative comments or feedback
- Knowing how much time to spend on it
- Keeping the various platforms up to date
The Ideal Marketing Company are able to help you to answer all of these social media problems. There is no single answer, of course, as every company will have its own set of priorities, but as part of a planned marketing mix, social media (for some companies in particular) can be an extremely effective way of attracting new customers and generating leads.
Mailshots, leaflets, flyer distribution, copywriting, design and print
With the number of direct mail letters sent declining and the number of email newsletters received constantly growing, reconsidering direct mail could give companies like yours the chance to gain better responses to your campaign.
The Ideal Marketing Company use a number of techniques to generate higher than industry average response rates to our campaigns.
- Persuasive headlines grab the attention of your target audience
- Benefit-led copy
- Tested offers to appeal to audience
- 3D mailings that improve open rates
- Day / week timings for sending out campaigns
The Ideal Marketing Company offer a complete direct mail service. As well as writing the mail, we can design it, organise print, stuff and even post direct mail campaigns for your company. Our service guarantees that work is posted out on specific days and that 100% of the letters we print are posted on the days that will generate the best results for you.
Eshots, newsletters, email campaigns, copywriting, design, list building & management, HTML, Mailchimp
Email marketing has many advantages over direct mail – not the least of which is cost, which is a key reason for the increase in email marketing in the last 5 years. However this boom in email marketing has created its own set of problems.These include spam filters which are becoming ever more effective and prevent targeted emails from being delivered.
But just as significant is the way that we read emails now and the amount of time (or lack of time) that we spend when reading emails. With hundreds of messages arriving in our inboxes every day, an email has to stand out from the mass of spam for us to notice it, without triggering spam filters by using ‘banned’ terms.
The Ideal Marketing Company offers complete email marketing services including:
- Planning the campaign
- Writing content
- Acquiring data
- Designing the email
- Sending and scheduling the email campaign
- Reporting on the results
- Reflecting on the results and refining follow up messages
Email marketing can cost less than 1% of its equivalent printed campaign. By cutting down on the printing and postage costs you can get far better value, but only if that campaign is created and monitored correctly.
The Ideal Marketing Company can use your current email database, clean your current database, or acquire data on your behalf, and always ensure that what we send out adheres to the many laws that surround email marketing.