Advertising Agencies
An advertising agency is a service existing in the advertising industry. Usually, the agency exists of one or more employees who provide a service to clients, usual services include creating, planning, and handling advertising as well as other forms of promotion and marketing. The Advertising Agency is usually independent of the client, more often than not totally autonomous, however, there is a current trend for in-house agencies – especially for multiple conglomerates. Either way, it’s important the agency provide an outside view of the company so that they can create branding and advertising that is appealing to the customer base. Ad agency clients include businesses and corporations, non-profit organizations and private agencies.
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